TUI's integrated business model enables strong synergies between its two business areas: Markets & Airline and Holiday Experiences, which includes hotels, cruises, and TUI Musement. The company's goal is to grow globally with its own differentiated products and become independent of the challenging European market environment.
Cyborg Score Rationale
TUI has started financial year 2026 promisingly with the best first quarter in its history. The TUI Group achieved the best underlying EBIT in the company's history at EUR 1.46 billion in 2025, representing an increase of 12.6 percent over the previous year. Strong momentum offset by exposure to cyclical travel demand and competitive European market pressures.
Top Insights
Best underlying EBIT in company history at €1.46B in 2025, up 12.6%, exceeding raised forecasts.
Group expects 7-10% increase in underlying EBIT for 2026 versus prior year.
Strategic alliance with Oman's OMRAN Group to position Oman as year-round destination with five new hotels opening winter 2028.
Approved dividend of €0.10 per share for first time after long break due to positive 2025 performance.
Named Competitors
Thomas Cook — Travel and tourism operator
On the Beach — Online travel and tour operator
Kuoni — Premium travel and tour operator
Recent Developments
(February 2026) Best Q1 FY2026 in company history with €77.1M underlying EBIT, up €26.3M YoY
(February 2026) Resumed dividend policy with €0.10 per share following strong 2025 results
(December 2025) Full year 2025 underlying EBIT reached record €1.46B, up 12.6% despite competitive market
(September 2025) Joint venture partnership with TUI Group/Omran signed
Open the full interactive TUI AG report
Strategic research, analyst-debate audio, full Cyborg Score breakdown across 11 dimensions, and saved-company audio playlists.