Investors use its tools for screening/sourcing, thesis validation/diligence, and intra-quarter KPI prediction, while consumer brands use these tools for competitive benchmarking and to make key decisions on product strategy, partnerships, and growth marketing. The world's largest investment firms and consumer brands use Bloomberg Second Measure's proprietary analytics for daily tracking of thousands of public and private companies.
Cyborg Score Rationale
Backed by tier-1 investors (Y Combinator, Goldman Sachs, Bessemer Venture Partners) with successful acquisition by Bloomberg in 2020. Strong market positioning in alternative data space with enterprise-scale customer base. Limited publicly available revenue/metrics as a Bloomberg subsidiary constrains full assessment.
Top Insights
Operates as a division of Bloomberg following December 2020 acquisition, positioning alternative data analytics within the world's largest financial information provider
Serves dual markets: investment community (hedge funds, PE, public equities) and consumer brands seeking competitive intelligence and real-time performance tracking
Transaction data analytics integrated into Bloomberg Terminal via new ALTD<GO> function, enabling institutional investor access to 10,000+ public and private companies
Founded in 2015 by Lillian Chou and Michael Babineau; raised $25.4M pre-acquisition from top-tier VCs across 4 funding rounds
Named Competitors
Circana — Consumer intelligence and data analytics
Tegus — Alternative data and market intelligence platform
Aumni — Due diligence and data analytics for investment firms
Recent Developments
(December 2020) Acquired by Bloomberg LP for nine-figure valuation; operates as Bloomberg Second Measure division
(February 2024) Launched ALTD<GO> Bloomberg Terminal function featuring Second Measure transaction data analytics for institutional investors
(February 2024) Published analysis showing meal delivery services sales grew 10% year-over-year, demonstrating ongoing thought leadership and product adoption
Open the full interactive Second Measure report
Strategic research, analyst-debate audio, full Cyborg Score breakdown across 11 dimensions, and saved-company audio playlists.