Safety Shot, Inc. (now Bonk, Inc.) — Cyborg Score 3/10
Weak
Digital Assets / Cryptocurrency with Legacy Wellness Beverage Operations
Strategic Profile
The company formed a new subsidiary to house its digital asset strategy and executed a $5 million purchase to increase BONK treasury to over $63 million. This transformation positions the company at the intersection of traditional public markets and cryptocurrency, attempting to monetize its BONK token holdings through treasury management and ecosystem participation.
Cyborg Score Rationale
In 2024, Bonk, Inc.'s revenue was $701,967, an increase of 246.36% compared to the previous year's $202,670, but losses were -$51.70 million, 242.8% more than in 2023. The company is experiencing significant profitability challenges despite pivoting to a digital asset strategy with minimal traditional revenue.
Top Insights
Company rebranded from Safety Shot, Inc. to Bonk, Inc. in October 2025, signaling complete strategic repositioning away from beverage focus
2024 revenue of $701,967 is minimal despite 246% growth, indicating negligible traditional business scale
Revenue from digital asset operations has begun generating returns that are immediately reinvested into BONK treasury during market downturns
Nasdaq staff determined certain transactions violated listing rules but company regained compliance after corrective actions
Named Competitors
Energy/Wellness Beverages — High-performance energy drink with fitness positioning
Coconut Water Beverages — Consumer beverage company with nutritional focus
BONK Token Competitors — Direct competition in digital asset ecosystem participation
Recent Developments
(February 2026) Reconciled on-chain data confirms $2,464,116 in actual received income for January with annualized run rate approaching $30 million
(October 2025) Company officially changed name to Bonk, Inc. and trading symbol to BNKK on Nasdaq
(September 2025) Appointed new directors with expertise in venture capital and bitcoin mining; formed digital asset subsidiary
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