SUPER HI INTERNATIONAL HOLDING LTD. — Cyborg Score 5/10
Mixed
Restaurants
Strategic Profile
HDL plans to open new restaurants in selected US cities, as the US is a major Chinese cuisine market. The company's longer-term future is supported by its multi-brand strategy, including higher-margin BBQ restaurant operations. However, Q1 FY25 showed a marked slowdown with revenue up only 5.4% and same-store sales nearly flat, with margins compressed due to rising food and labor costs.
Cyborg Score Rationale
The company's 52-week high was $21.21 and its stock has declined 36.81% from that peak as of June 2026. While revenue growth remains modest at 5.4% in Q1 FY25, free cash flow turned negative despite strong cash reserves. Valuation multiples remain stretched against peers with limited near-term upside.
Top Insights
Q1 FY25 revealed slowing momentum: revenue growth of 5.4%, flat same-store sales, and negative free cash flow despite rising costs
Leadership change in July 2024 with appointment of Yang Lijuan as CEO, a 31-year Haidilao veteran focused on operational revival
Multi-brand diversification includes higher-margin BBQ restaurant operations beyond core hotpot business
US expansion potential with opportunity to increase restaurant-level operating margins to low-to-mid teens percentage range through revenue optimization
Named Competitors
Cracker Barrel Old Country Store — American casual dining restaurant chain
Kura Sushi USA — Japanese conveyor belt sushi restaurant chain
Sweetgreen — Fast-casual restaurants focused on seasonal, local ingredients
Recent Developments
(June 2025) Annual General Meeting held
(May 2026) CEO Yang Lijuan overseeing global operations and revenue stabilization efforts
(March 2026) Q4 FY2024 earnings report and earnings call held on March 31, 2026
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