Pierre et Vacances SA — Cyborg Score 5/10

Mixed
Lodging / Holiday Accommodation & Tourism Services

Strategic Profile

The company operates through two segments, Property Development and Tourism, engaged in the holiday accommodation and holiday property investment business in Europe and internationally. Center Parcs segment generates maximum revenue, positioning Pierre et Vacances as a leading European leisure accommodation operator with diversified portfolio across multiple established brands.

Cyborg Score Rationale

The company operates a significant European holiday accommodation portfolio with strong brand recognition and operational scale. However, valuation metrics appear stretched relative to fundamentals (PE of 26.26x on minimal earnings), and the company operates in a cyclical leisure sector susceptible to economic downturns.

Top Insights

  • Market capitalization of $869M with trailing twelve-month revenue of $1.94B
  • Operates diversified portfolio under Pierre & Vacances, Center Parcs, Sunparks, Villages, Maeva, and Adagio brands
  • Properties located in popular leisure destinations across France, Spain, Belgium, and the Netherlands
  • In October 2023, the group through its brand Maeva acquired Vacansoleil

Named Competitors

  • Hotel and Resort Operations — Global hospitality giant with diverse brands
  • Holiday Package Tours — Large European travel and tourism operator
  • Holiday Packages — Traditional travel and holiday services provider
  • Club Resorts — Premium all-inclusive resort operator

Recent Developments

  • (October 2023) Maeva acquired Vacansoleil to expand vacation rental portfolio
  • (June 2024) Corporate asset purchase of Hotel Allegro Granada
  • (March 2026) Stock trading at €1.84 with market cap near €849M

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