The company sets itself apart as a mortgage lender making strides in meeting the needs of underserved communities who have faced discriminatory lending practices, with a goal to provide $20 billion of new mortgages to Black families and $10 billion of new mortgages to Latino families by 2028. The lender's large portfolio includes fixed-rate and adjustable-rate mortgages, VA loans, FHA loans, USDA loans, jumbo loans, and its proprietary I CAN Mortgage.
Cyborg Score Rationale
New American Funding demonstrates strong market positioning with significant scale ($70B loan portfolio), extensive geographic reach (270+ branches), and differentiated equity-focused strategy targeting underserved communities. However, the company faces competitive pressure from larger lenders and recent CFPB complaints.
Top Insights
Expanded into Nebraska in April 2026 by adding the One Goal Mortgage team to launch its first physical branch in Nebraska, serving the Omaha metro area and southwest Iowa.
The company has set ambitious diversity lending targets of $20 billion for Black families and $10 billion for Latino families by 2028, demonstrating commitment to closing homeownership gaps.
Created a proprietary "I CAN Mortgage" fixed-rate loan product to help satisfy the needs of customers who have fallen between traditional loan types.
In 2025, the CFPB received 128 mortgage-related complaints about the parent company Broker Solutions, with top issues involving payment processes and application difficulties, though the company responded timely to all but one complaint.
Named Competitors
Wells Fargo Home Loans — Large national mortgage lender with extensive branch network
Chase Mortgage — Major bank mortgage originator
LoanDepot — Online mortgage lender with digital-first approach
Better.com — Fintech mortgage platform focused on simplifying the application process
Recent Developments
(April 2026) Expanded into Nebraska market by acquiring One Goal Mortgage team
(2025) Received 128 CFPB complaints regarding customer service and mortgage processing
(2026) Maintained focus on diversity lending commitments targeting Black and Latino homebuyers
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