National Research Corporation (NRC Health) — Cyborg Score 7/10
Strong
Healthcare IT Services
Strategic Profile
The company offers Huey AI, an AI engine for Human Understanding that serves as a healthcare experience management companion, alongside governance solutions for not-for-profit health system boards. National Research Corp's 27% ROIC is above the 8% average of the 27 Health Care Services companies, demonstrating strong operational efficiency and competitive positioning in healthcare data analytics.
Cyborg Score Rationale
The company has generated cumulative $99 million in free cash flow over the past five years. NOPAT margins have improved from 15% in 2010 to 18%, while return on invested capital has improved from 14% in 2010 to a top-quintile 27%. The company benefits from recurring subscription revenue and regulatory tailwinds in healthcare quality measurement.
Top Insights
Recurring subscription model provides revenue stability in healthcare operations
Top-quintile ROIC of 27% demonstrates competitive advantage and operational excellence
Recent rebranding to NRC Health reflects shift toward broader healthcare experience management positioning
AI-powered solutions (Huey AI) address emerging need for healthcare organizations to derive actionable insights from experience data
Named Competitors
Healthstream — Healthcare workforce solutions and learning management
Healthways — Population health management solutions
Gartner — Broad analytics and research services
Forrester Research — Analytics and research services
Recent Developments
(Jan 2026) ISS Governance QualityScore of 4 indicates moderate governance standards
(2024) Continued expansion of AI engine and healthcare experience management capabilities
(2020) Cyberattack highlighted data security considerations for healthcare clients
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