Moon Active — Cyborg Score 7/10

Strong
Mobile Gaming

Strategic Profile

Moon Active develops and publishes mobile and social games designed for mass-market audiences, with games available on both iOS and Android platforms that focus on casual gameplay combined with social mechanics, live events, and monetization loops. The company is expected to continue doubling down on live-ops innovation, AI-driven personalization, and global user acquisition, with potential exploration of new IP development and selective acquisitions.

Cyborg Score Rationale

Moon Active, maker of Coin Master and operator of one of Israel's most secretive and profitable tech businesses, cut 110 employees in January 2026 despite reporting record revenues exceeding $2 billion in 2024. The company maintains strong market dominance with a world-class flagship title, though restructuring reflects industry-wide AI automation pressures and margin optimization efforts.

Top Insights

  • Moon Active reported annual revenue of $136.5 million in 2026 (appears to be company-reported figure; other sources cite record $2B+ in 2024 indicating potential mix-up in reporting)
  • As of January 31, 2026, Moon Active had 2,033 employees
  • The company reported record revenue in 2025 and expects continued revenue growth in 2026
  • Moon Active has made investments in Spyke Games and Pokerface and acquired Melesta Games

Named Competitors

  • Zynga — Social and casual gaming
  • Tripledot — Mobile casual games developer
  • Jam City — Mobile gaming entertainment
  • Coin Master — Leading casual casino-slot game

Recent Developments

  • (January 2026) Cut 110 employees despite reporting record revenues exceeding $2 billion in 2024
  • (January 2026) Announced record revenue in 2025 and expects continued growth in 2026
  • (May 2024) Invested $50 million in Spyke Games

Open the full interactive Moon Active report

Strategic research, analyst-debate audio, full Cyborg Score breakdown across 11 dimensions, and saved-company audio playlists.

Open report →