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Modal: Business Overview, Financials & Competitive Analysis

Modal scores 2/10 on the AskCyborg Cyborg Score (Challenged). A defunct automotive e-commerce platform that failed to sustain operations despite quality team and investor backing. The company operated from 2015-2022 but has been defunct for over 3 years. While it demonstrated strong early traction and elite backing, operational closure and lack of recent activity severely limit current relevance.

What is Modal's industry? Modal (modalup.com) operates in Automotive. AskCyborg classifies Modal under Automotive in its company registry.

Modal was an end-to-end digital e-commerce solution for auto dealers, offering an omnichannel retail platform integrating digital transactions, upsells, financing & trading. However, Modal made the decision to wind do...

2/ 10Challenged

Cyborg Score thesis

A defunct automotive e-commerce platform that failed to sustain operations despite quality team and investor...

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Industry Automotive
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 28, 2026
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What's in This Report
Modal OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Modal Overview

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Modal was an end-to-end digital e-commerce solution for auto dealers, offering an omnichannel retail platform integrating digital transactions, upsells, financing & trading. However, Modal made the decision to wind down operations and took its platform offline on May 31st, 2022.

Strategic Profile

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Modal was built by a team of outsiders from world-leading technology companies including Google, Oracle, Palantir, and Facebook. Their products included Checkout (a turnkey checkout solution), Shop (a suite of connected shopping tools), and Trade (a vehicle trading suite with built-in estimation & pricing tools).

Competitive Landscape

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Top competitors included Roadster, GForces, and SilverBullet. Modal competed in a market with 107 active competitors, including 2 funded and 6 that have exited.

Industry Context

Modal operates in Automotive.

Key facts

Founded: 2015 · Headquarters: San Francisco, US · Employees: 21 (as of May 2025) · Revenue: $1.8M (as of May 2025)

What the analysts stress-tested

The top findings that survived the multi-agent debate for Modal.

  • At peak, overall volume through Modal's Checkout product reached over $8 billion, with largest customers reporting up to 20% gross ecommerce penetration and over $500 more profit per vehicle
  • Company raised $41.3M in funding from investors like Y Combinator, Khosla Ventures, and Bullpen Capital
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Recent developments

Material events tracked by the AskCyborg corpus.

  • May 2022Wound down operations and took platform offline
  • December 2020Final Series A funding round
  • +1 moreTrack every material event for Modal as it happens. Explore monitoring →
Get alerted when Modal has a new material development →

Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

RoadsterAutomotive retail software platform→GForcesAutomotive industry software→SilverBulletAutomotive retail technology→

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Industry context

Modal operates in Automotive. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Modal do?+
Modal was an end-to-end digital e-commerce solution for auto dealers, offering an omnichannel retail platform integrating digital transactions, upsells, financing & trading. However, Modal made the decision to wind do...
What is Modal's Cyborg Score?+
Modal has a Cyborg Score of 2/10 (Challenged). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Modal's main competitors?+
Named competitors include Roadster, GForces, SilverBullet. The full competitive landscape is in the AskCyborg report.
How can I get the full Modal research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Modal research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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