Data-driven mobile marketing and customer engagement platforms
Strategic Profile
Historically positioned in the digital advertising and customer engagement market, Mobivity has shifted to an asset-light model following its March 2026 asset sale. The company received $5.12M in cash and over 6.3M Class B shares of Reward Holdings, plus contingent earnout rights, effectively transforming into a holding company with focus on managing its investment stake. The company signed a Master Services Agreement with PayPal in March 2026, signaling new partnership initiatives.
Cyborg Score Rationale
Mobivity faces severe financial distress with massive losses, persistent cash burn, negative equity, and minimal market capitalization of $5.18M as of May 2026. The company trades at penny stock levels ($0.07 per share) with negative profit margins (-1.7%) and negative ROE (-195%). Recent asset divestiture indicates struggling core operations and restructuring necessity.
Top Insights
(March 26, 2026) Divested substantially all operating assets including IP, software, and customer data to Mistplay/Reward Holdings, receiving $5.12M cash and 6.3M+ shares with earnout potential
(March 13, 2026) Signed Master Services Agreement with PayPal, signaling new strategic partnerships post-restructuring
Trailing 12-month revenue of $2.55M (as of September 30, 2025) with minimal profitability; estimated annual revenue of $4.6M (February 2026)
Stock price collapsed to $0.07 (June 15, 2026) from historical levels, reflecting distressed valuation and market skepticism
Named Competitors
Amplitude — Customer engagement and analytics platform
Salesforce Marketing Cloud — Customer engagement and CRM solutions
Klaviyo — Customer engagement and SMS marketing platform
Recent Developments
(March 26, 2026) Completed sale of substantially all operating assets and received $5.12M in cash plus equity stake in Reward Holdings
(March 13, 2026) Signed Master Services Agreement with PayPal
(January 20, 2026) Announced Mistplay acquisition of Connected Rewards platform and related assets
Open the full interactive Mobivity Holdings Corp. report
Strategic research, analyst-debate audio, full Cyborg Score breakdown across 11 dimensions, and saved-company audio playlists.