ASUS is applying AI across Public and Private Cloud, Connected Edge, and Personal Client product lines. The company confirmed in January 2026 that it is winding down its smartphone business and will instead focus on AI products like robots and smart glasses. ASUS tailors business devices to organizations of all sizes and industries with advanced AI capabilities, enterprise-grade security and durable design.
Cyborg Score Rationale
ASUS demonstrated cohesive AI strategy across multiple product lines in early 2026, with aggressive innovation in business and consumer segments. However, limited financial data and execution risk in emerging AI categories temper the score.
Top Insights
ASUS presented a company-wide AI vision spanning consumer laptops, creator tools, business devices, displays, and IoT and AI Edge infrastructure at Computex 2026 (June 2026)
Company exited smartphone business indefinitely in January 2026 to focus on AI products including robots and smart glasses
Launched MyExpert, an all-in-one AI platform featuring AI Chat, Knowledge Hub, AI Writer, Mail Master, and File Search functionality in January 2026
Unveiled comprehensive 2026 commercial portfolio including ExpertBook Ultra, Expert P and B-series devices, and new Chromebook lineup at CES 2026
Named Competitors
ThinkPad/ThinkCentre — Commercial and consumer PCs
Pavilion/Envy — Commercial and consumer PCs
XPS/Inspiron — Commercial and consumer PCs
MacBook/iMac — Creator devices and computers
Recent Developments
(January 2026) Unveiled AI-powered 2026 commercial portfolio at CES including ExpertBook Ultra and MyExpert platform
(January 2026) Confirmed indefinite pause of smartphone business to focus on AI products
(February 2026) Showcased AI solutions at ISE 2026 including Workspace AI and Creator AI systems
(June 2026) Presented company-wide AI vision at Computex 2026 spanning all product categories
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